A billion and two

Ads like Lynx’s 'Billions' really show the gulf between advertising for men and that supposedly crafted for women. These days women get lumbered with self-righteous feminist ads - like Dove's recent offerings that are quite frankly, as dull as the dishwater our sixties sisters so fought to get their hands out of. Men meanwhile get beautifully produced and intensely erotic fantasy epics. Hardly seems fair does it? 'Billions' is a great ad but it’s even better when you add just two more women (from an old and rather awful Impulse deodorant ad) to really bring out some Amazonian desires. And then wham, bam you've got an ad for women that's actually, for once, slightly more exciting than sitting in a library reading Simone de Beauvoir's The Second Sex.