Rabbiting on

Segmenting your consumer base using animals must have sounded like such a great idea. Really cool and whacky. People really relate to animals. Just think of Nemo. And those marching penguins. What a cracking idea. And maybe it would have been, if that is, the packages Orange offered had any connection whatsoever with the animals used to represent them. Call me stupid but since when did a racoon call landlines? I watched Wildlife on 1 for years and I’ve never seen a racoon use it’s little paws to dial a landline number. And since when did a panther want ‘all the extras?’ Panthers want to sit in trees. They want to kill deer. So aside from the fact that the animals themselves look like the kind of naff tattoos you get done one drunken night in Ibiza and regret five years later when you can’t remember why the hell you choose to get a soppy looking dolphin etched across your mid-rift, these animals don’t tell me which package I should relate to at all.