Love is in the air

Coke’s unshakeable belief that consuming a drink with enough calories to save three undernourished children in the third world, will somehow none the less inspire people to feel love on a global scale, has taken on rather sinister new undertones given recent world events. Call me cynical but wasn’t national security almost breached by some rather potentially explosive chemicals disguised as innocuous bottles of liquid? And weren’t all opened bottles of drink banned from flights not so long ago since they posed potential security threats? Suddenly bottles of Coke and worldwide, group-hugging love doesn’t seem a convincing connection anymore - especially given that Coke is probably the most recognisable American brand in the world. The flowery rays emanating from it’s ‘Love’ bottles now look a little too much like an explosion for comfort…