Coke Zero Imagination

Now given that the majority of creatives in this industry are blokes aged 20-35 you’d think one could expect some level of creative ingenuity and original insight in advertisements aimed at oh, say 20-35 year old blokes. But no. Not only is the advertising for new ‘Bloke Coke’ tamer than a fluffy poodle puppy named Trixable-Bluebell the third but it’s also made up of the kind of hackneyed lines only found in diabolical mid-afternoon ABC sitcoms. If you’re going to go down the ‘it’s a man’s world’ route you should at least have the balls to do it with some fricking impact.